The commercial bridge for healthcare in the Middle East
We are a healthcare market-access and business-development company. We help manufacturers, laboratories and healthcare brands enter and grow across Middle East markets — acting as the link between the company that has the product and the local organizations that can sell, register, distribute, use or adopt it.
Turn good products into adopted solutions
Every healthcare company that reaches out to us has already solved the hard part — they've built something worth bringing to market. What's often missing isn't quality, it's the relationships, market knowledge and negotiation experience needed to get a foothold in a new region.
BioPoints closes that gap. We work across pharmaceuticals, food supplements, medical devices, diagnostics, laboratory equipment, testing services and healthcare technology — wherever a manufacturer needs a trusted commercial presence in the Middle East.
Independent & Manufacturer-Aligned
We represent your interests specifically — not a portfolio of competing brands with divided attention.
Regionally Focused
The Middle East is not a side market for us. It's the only market we work in, and we know it in depth.
Full-Cycle Support
From first market assessment through to signed distribution agreements and ongoing growth.
Three principles behind how we operate
Trust is the product
In healthcare, no deal moves without trust — between manufacturer and distributor, and between us and both sides.
Speed with diligence
We move quickly on introductions, but never skip the due diligence that protects a long-term relationship.
Right-fit over fast-fit
The right distributor for your category matters more than the fastest signature — we optimize for fit.
Healthcare, broadly defined
If it needs a route to market in the Middle East healthcare system, we've likely worked adjacent to it.
Let's talk about your market-entry goals
Whether you're exploring the region for the first time or scaling an existing footprint, we'd like to hear from you.